Targeting with Google AdWords Helps Experts on JustAnswer Respond to a Rising Need for Assistance with Unemployment, Foreclosures, and Bankruptcy Questions
San Francisco, CA – April 7, 2009 – JustAnswer®, the website where people go when they need answers from doctors, lawyers, mechanics or other Experts, uses the Google AdWords ™ online advertising program to help consumers worldwide get the information they need to understand and cope with the current economic crisis.
AdWords is a cost-effective, efficient way for businesses of all sizes to market their products and services at exactly the time users are looking for them online.
As highlighted in a recent case study by Google, JustAnswer has used targeting with Google AdWords to direct consumers to the personal Expert answers available through the JustAnswer website. People searching on certain topics see ads for JustAnswer and can easily click through for immediate, inexpensive assistance. As concerns have grown in recent months, the campaign has helped drive a 20 percent increase in answered questions about foreclosure, a 14 percent rise in unemployment-related questions, and a 7 percent increase in bankruptcy questions, all within JustAnswer’s Legal category.
"In times like these, it’s hard for regular people to know exactly how the economy is going to affect our families, and what we can do about it," said Kathy McLain. "I clicked on an ad for JustAnswer and got the Expert insight I needed, fast, without having to break the bank on high legal fees."
In addition to Legal insight, budget-conscious consumers turn to a broad range of JustAnswer categories for Expert help and to cut costs where they can. For example:
- Medical—Second opinions to help insured consumers avoid high co-payments, and to make sure the uninsured pay only for what is really needed.
- Legal—Information about layoffs and employment issues, real estate and bankruptcies.
Tax—Instructions for preparing and filing returns using tax preparation software instead of high-priced professional services.
- Electronics and Appliances—Do-it-yourself advice for minor repairs to computers, dishwashers, washers/dryers, refrigerators, televisions and other appliances.
- Pet—Instant answers to help pets and avoid unnecessary trips to the vet.
"Google’s content network also makes it easy for people to find JustAnswer when they need us most—and at times like these, access to information is more important than ever," said JustAnswer CEO Andy Kurtzig. "Instead of paying high professional services fees, often they can get exactly the answers they need on our site for as little as nine dollars."
JustAnswer’s success and savvy use of online marketing made the company an ideal subject for the Google case study. Soon after its inception in 2003, JustAnswer began using Google AdWords campaigns to increase the number of questioners coming to the site, attract more Experts to provide answers, and respond quickly to trends and popular queries. The Google content network has enabled JustAnswer to place contextual advertising on targeted sites, and on specific pages within larger sites, to enhance its relevance and effectiveness. With Google’s help, JustAnswer has expanded its global community to approximately 20,000 Experts and more than 15 million registered users in 145 countries.
Linda Eckert, a longtime JustAnswer user, comes to the site for answers on subjects from pets to appliances to legal. "I don’t know how many times I’ve started searching for information to help with a specific problem, then seen a JustAnswer ad that connects me with the right Expert to help me out," she said. "It’s fast, easy, and a lot less expensive than an in-person appointment, and JustAnswer is always there when I need it."
Said Google spokesperson Deanna Yick, "We’re pleased to continue helping JustAnswer serve a global community through the extensive, highly targeted reach of our online advertising program. When business and their customers connect more easily, everybody wins."
JustAnswer® serves as an online platform where more than 17 million registered users receive answers from 20 thousand doctors, lawyers and other people that JustAnswer collectively calls Experts. Millions with questions come to the site for affordable and timely insight in more than 100 categories, ranging from Medical to Legal. The JustAnswer network enables registered Experts to provide answers within minutes, to help ensure customer satisfaction. Partners include big brand companies such as Chilton® and Del Monte®. For more information about the company, please visit the JustAnswer web site or view real-time questions online now.
Designated trademarks and brands are the property of their respective owners and do not imply any affiliation or endorsement of JustAnswer. JustAnswer uses the term Expert to refer to the people answering questions.
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